Hey Hey Reader, Happy 2026! I hope you had a restful break and are feeling recharged for the new year. Tips Tuesday is officially back, and we're picking up where we left off - diving into the Content pillar! Today, I'm sharing something that's going to change how you think about content creation: how to create consistent content without burning out. Quick Overview: You don't need to create unique content for every platform Planning + Batching + Repurposing = Sustainable content creation One...
10 days ago • 2 min read
Hello. Hey. Hai Reader 👋🏽, We're wrapping up our Tips Tuesday series for 2025 today, and I wanted to end on something that I hope is going to save you SO much frustration in 2026: Understanding the difference between systems and tools. Because here's what I see happen constantly... Business owners invest in all the "right" tools, but their business still feels chaotic. Projects still fall through the cracks. Nothing feels smooth or efficient. And they think 🤔, "Maybe I need a BETTER tool."...
about 2 months ago • 8 min read
Hey Reader, We've spent the last few weeks talking about websites. We've covered the essential pages you need, the mistakes that cost you clients, and now it's time for the big question: Is your website actually pulling its weight in your business? Because here's the thing... You can have a beautiful website with all the right pages and zero mistakes, but if it's not helping you reach your business goals, something's still not right. The summary: Your website should be generating leads and...
about 2 months ago • 7 min read
Hey Reader, I know I said we were continuing with websites this week, but I had to shift things around because of the season we are in, and I don't want you to miss out on good deals you could use. Because if yours is anything like mine, I know your inbox is probably FLOODED right now with Black Friday deals, Cyber Monday sales, and every tool under the sun promising to "transform your business." And honestly? It's overwhelming as hell. So before you drop money on another tool that'll sit...
about 2 months ago • 6 min read
Hey Reader, I'm back from my birthday break and excited to continue our website series! Last time we talked about the five essential pages your website needs. This week? We're conducting a website audit to identify things that might be quietly driving potential clients away from your site. And listen... I see these mistakes ALL the time. Even on websites that look beautiful. Because here's the thing, a pretty website that doesn't convert is just expensive art. Quick overview of what's inside:...
2 months ago • 8 min read
Hey Reader, Got something fresh for you straight from the blog! I want you to be thinking about something this week. When potential clients land on your website or see your social media posts, are they reading about what you do, or are they seeing how you can help them? Because there's a big difference, and honestly, it's the difference between attracting clients who are ready to work with you versus people who just keep scrolling. I just published a new post that breaks down exactly how to...
2 months ago • 1 min read
Hey Reader, We just wrapped up our branding series, after discussing brand image AND brand voice. And it's safe to say you're basically a branding expert now! This week, we're moving into the second pillar of this series—WEBSITES. And listen... I know building a website can feel overwhelming. There are so many options, so many pages you could create, so many things people tell you that you "must have." But here's the thing: Your website doesn't need to be complicated to be effective. A Peek...
3 months ago • 7 min read
Hey Reader! Over the last couple of weeks we talked about brand image – your logos, colors, and fonts... This week, we're diving into the other half of your brand equation: your brand VOICE. And here's the thing... You can have the most beautiful brand image in the world, but if your voice doesn't match or isn't consistent, your brand will feel off, and people won't connect with you the way they should. Quick version if you're short on time: Your brand voice is HOW you communicate across all...
3 months ago • 6 min read
Hey Reader! Remember last week when we talked about brand image and brand voice needing to work together? Well, this week we're getting practical. Like, actual-steps-to-take practical. Because here's what I see happen all the time: You know your brand needs to be consistent, but every time you sit down to create something, you're like... "Wait, which blue was I using? Was it this one or that one? And where did I save that logo file again?" Any of that sound familiar? Quick version if you're...
3 months ago • 7 min read