Hey Reader, I reviewed Paperbell CRM back in 2023... I called it "nice, but basic" at the time. I just spent time with their 2025 platform and honestly? They've transformed into something pretty impressive while keeping the simplicity that coaches actually want and need. Here's what caught my attention: They added a website builder specifically designed for coaches. Not some generic page builder with 47 templates you'll never use - but clean, professional layouts that actually convert...
6 days ago • 2 min read
Hey Reader, The 4th of July is coming up, and like clockwork, here comes the red, white, and blue... and the tension. As a Black woman, I’ve always had a complicated relationship with this holiday. While the country celebrates “freedom,” I’m reminded that July 4, 1776 wasn’t our Independence Day. We weren’t free. Not then, and not entirely now. But if there’s one thing I’ve learned from being a business owner, it’s this: Freedom isn’t about fireworks and flag waving. Freedom is about...
12 days ago • 1 min read
Hey Reader, This week feels heavy for many of us... Whether you’ve been tuned in to everything happening or doing your best to protect your peace, it’s completely understandable if your energy or focus just isn’t where it normally is. I don’t believe in pretending everything is business as usual when it’s clearly not. Instead, I want to offer something that might actually help. When You Don’t Have the Mental Energy for Tech Decision fatigue is real, especially when life feels like a lot. So...
18 days ago • 1 min read
Hey Reader, Listen... Can I tell you something that most business owners get completely wrong about their messaging? They think having a "brand voice" means using fancy words or sounding like everyone else in their industry. But here's the real deal... Your brand voice isn't about sounding professional or polished. It's about sounding like YOU – consistently, strategically, and with intention. If your messaging feels scattered or like you’re starting from scratch every time—this is why....
26 days ago • 3 min read
Hey Reader, I’m a teacher at heart. I share a lot—whether you’re a subscriber, a client, or even someone just peeking in from the sidelines. And there are several reasons why: People have budgets, and the more I have to do, the more I have to charge. But not everyone can afford that. Sometimes you might think something is harder than it really is, and therefore, you can do it, you just need a little hand holding. I am a solopreneur and can only take on the full handling of things for a...
about 1 month ago • 4 min read
Hey Reader, You know I am a tool and tech junkie, right? I experiment with all the tools and tech so you don't have to. Then I write reviews about them, allowing you to make the most informed decision for your setup and business. There's a new review on the blog, just for you, Reader! Check it out below and let me know what you think—I love hearing what’s helpful! And as always, if you have any questions after reading it, you can hit me with those as well. Latest Review RankMath SEO Plugin...
about 1 month ago • 2 min read
Hey Reader, Let's talk about the one thing that can tank your email marketing without you even realizing it... I've been seeing a lot of conversations on threads about creators jumping ship from their email platforms, and it's got me thinking about what REALLY matters when you're choosing an email service provider (ESP). If you want to see some of the threads, just search Kit deliverability, as a lot of them are discussing their switch to Kit (formerly ConvertKit) as a result of it. Here's...
about 1 month ago • 3 min read
Hey Reader, This is the Monday-est Tuesday I have had in a long time, but here we are - "Tuesdaying", which means I have a tip, actually something even better to help you this week.You’ve probably heard that your website copy (the words on your site) needs to connect with your audience. But here’s the part that gets skipped way too often: Your copy can’t do its job if you don’t have a clear brand voice. Let’s talk about that real quick. Your brand voice is the way your business sounds online....
about 2 months ago • 1 min read
Hey Reader, Listen... If you've been in business for a bit, there's a good chance you've been building as you go. And if you are just getting started, you might be getting ready to build as you go. Sometimes that means certain foundational pieces get overlooked in the rush to serve clients and make money. Totally understandable! But here's the thing about business foundations – when they're shaky, everything built on top eventually starts to wobble. Let's talk about it... THE FOUNDATION...
about 2 months ago • 2 min read