Hey Reader! Over the last couple of weeks we talked about brand image – your logos, colors, and fonts... This week, we're diving into the other half of your brand equation: your brand VOICE. And here's the thing... You can have the most beautiful brand image in the world, but if your voice doesn't match or isn't consistent, your brand will feel off, and people won't connect with you the way they should. Quick version if you're short on time: Your brand voice is HOW you communicate across all...
14 days ago • 6 min read
Hey Reader! Remember last week when we talked about brand image and brand voice needing to work together? Well, this week we're getting practical. Like, actual-steps-to-take practical. Because here's what I see happen all the time: You know your brand needs to be consistent, but every time you sit down to create something, you're like... "Wait, which blue was I using? Was it this one or that one? And where did I save that logo file again?" Any of that sound familiar? Quick version if you're...
21 days ago • 7 min read
Hey Reader, Remember last week, I told you we were gonna talk about branding? Well, here we are! And there are some key things I need you to understand about branding before we dive deeper in the coming weeks. I am also excited that these emails are now also available in video form if you prefer to watch (or listen to) rather than read these emails. Scroll down to the end for the deets 👇🏽 Quick version if you’re short on time Your brand is made up of TWO major components: brand image AND...
28 days ago • 4 min read
Hey Reader, Listen... I know it's been a minute since you've heard from me on a Tuesday morning. Summer break turned into a little longer than I planned (because life, right?), but we're back, and I'm SO excited to dive into some game-changing content with you for the rest of 2025! Here's the quick version if you're short on time: Tips Tuesday is back and running weekly through the end of the year We're covering the FOUR foundations every business needs: branding, websites, systems, and...
about 1 month ago • 3 min read
Hey Reader, Listen... a break is in order! I'm taking a break from Tips Tuesday until the end of August. And this is not just a random decision, it's actually pretty intentional. Let me tell you why this matters for YOUR business too. Here's the thing about breaks, they're not just nice to have. They're actually strategic business decisions. Tips Tuesday has become one of my favorite ways to interact with my people. With an open rate of over 60%, and at least 2-3 replies from you guys a week,...
4 months ago • 2 min read
Hey Reader, I reviewed Paperbell CRM back in 2023... I called it "nice, but basic" at the time. I just spent time with their 2025 platform and honestly? They've transformed into something pretty impressive while keeping the simplicity that coaches actually want and need. Here's what caught my attention: They added a website builder specifically designed for coaches. Not some generic page builder with 47 templates you'll never use - but clean, professional layouts that actually convert...
4 months ago • 2 min read
Hey Reader, The 4th of July is coming up, and like clockwork, here comes the red, white, and blue... and the tension. As a Black woman, I’ve always had a complicated relationship with this holiday. While the country celebrates “freedom,” I’m reminded that July 4, 1776 wasn’t our Independence Day. We weren’t free. Not then, and not entirely now. But if there’s one thing I’ve learned from being a business owner, it’s this: Freedom isn’t about fireworks and flag waving. Freedom is about...
4 months ago • 1 min read
Hey Reader, This week feels heavy for many of us... Whether you’ve been tuned in to everything happening or doing your best to protect your peace, it’s completely understandable if your energy or focus just isn’t where it normally is. I don’t believe in pretending everything is business as usual when it’s clearly not. Instead, I want to offer something that might actually help. When You Don’t Have the Mental Energy for Tech Decision fatigue is real, especially when life feels like a lot. So...
5 months ago • 1 min read
Hey Reader, Listen... Can I tell you something that most business owners get completely wrong about their messaging? They think having a "brand voice" means using fancy words or sounding like everyone else in their industry. But here's the real deal... Your brand voice isn't about sounding professional or polished. It's about sounding like YOU – consistently, strategically, and with intention. If your messaging feels scattered or like you’re starting from scratch every time—this is why....
5 months ago • 3 min read