Are you using QR codes?

Haiiii. Hey. Hello Reader,

Let me tell ya a story...

I was visiting a local small business smoothie shop a while back and noticed they had some really great educational content posted around their location. Good health info. And as I was taking pics of all these fliers, my systems brain immediately kicked in and I started thinking about how much more useful that content could be with one small addition.

A QR code.

Not just slapped on there, but a strategic one. One that lets people access the content later, keeps the business from having to reprint anything when information changes, and pulls new traffic back to their website.

That moment stuck with me because it is such a clear example of what QR codes are actually for. And also how often we miss the opportunity.

Here is the thing though. I see business owners putting QR codes in places where they are genuinely working against them. Not because anyone is doing something wrong, but because no one talks about placement.

So this week on the blog, I broke it all down: where QR codes actually work, where to skip them entirely, and the tool I use to manage mine inside WordPress.

If you have ever added a QR code to something and wondered why no one was scanning it, this one is worth a read.

​Check out the full post here.​

P.S. If you want a destination worth sending people to from that QR code, Studio Connect gives you a branded landing page that is actually yours. No subscription required.